With dozens of examples, templates and real-world data points, this book will help you forge ahead more effectively, confidently and intelligently.
You'll discover exactly how to take your practice upmarket with a distinguished brand, premium procedures and treatments and marketing that turns head - namely, the heads of patients who return, refer, and readily spend more.
Here's just a glimpse of what you'll learn inside of Shockproof...
- Why here and now is the perfect time to begin charging more (yes, really) - and precisely how to introduce premium procedure fees successfully
- The exact vocabulary that entices upscale patients - and the words you're probably using in your marketing right now that repels them
- At length, the must-haves and the method to creating a head-turning brand that conveys quality and prestige without being unapproachable
- How to pinpoint your most profitable market segments and dramatically improve marketing conversion through the art of patient profiling
- An extensive list of the specific offers and pricing models that the luxury consumer adores - and which commonly-used promotions diminish your brand and turn well-to-do patients off.
- Which elevated marketing tactics to use for an influx of new patients now - and which to use over time to build a distinctive, luxury brand
- A clear, easy-to-execute, and proven approach to finally plan your marketing the right way