Luxury brands thrive.
Even in a recession.Here's how you can join them.
Loyal patients who gladly pay more are within reach, and they're closer than you think.
Attracting upscale clientele isn't a matter of luck -
it's found in concrete strategy and proven luxury marketing tactics.
it's found in concrete strategy and proven luxury marketing tactics.
This book will show you precisely how to harness both.
What You'll Learn...
With dozens of examples, templates and real-world data points, this book will help you forge ahead more effectively, confidently and intelligently.
You'll discover exactly how to take your practice upmarket with a distinguished brand, premium procedures and treatments and marketing that turns head - namely, the heads of patients who return, refer, and readily spend more.
Here's just a glimpse of what you'll learn inside of Shockproof...
- Why here and now is the perfect time to begin charging more (yes, really) - and precisely how to introduce premium procedure fees successfully
- The exact vocabulary that entices upscale patients - and the words you're probably using in your marketing right now that repels them
- At length, the must-haves and the method to creating a head-turning brand that conveys quality and prestige without being unapproachable
- How to pinpoint your most profitable market segments and dramatically improve marketing conversion through the art of patient profiling
- An extensive list of the specific offers and pricing models that the luxury consumer adores - and which commonly-used promotions diminish your brand and turn well-to-do patients off.
- Which elevated marketing tactics to use for an influx of new patients now - and which to use over time to build a distinctive, luxury brand
- A clear, easy-to-execute, and proven approach to finally plan your marketing the right way
Upscale patients are waiting.
Are you ready to serve them?Even more importantly,
will they choose your practice?
will they choose your practice?
Fill out the brief form and enjoy
your complimentary digital edition of Shockproof.
your complimentary digital edition of Shockproof.
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